Artists want labels.
Labels want followers.
Followers have waaaaayyyy to much music to choose from…
So how does ANYTHING ever get done?!
How can you possibly move ahead when it feels like all the odds are stacked against you? How can you not keep going when you know it’s all you were ever meant to do?
There’s a vast ocean of knowledge out there & a lot expected of the DIY music-preneur. With only a few hours in every day how do you make time for it all?
You need a team. But a team requires money, structure, organization… it starts to feel like an endless losing battle.
I’m a music-lovin, spreadsheet-makin, sweats-wearin former paralegal with a Master’s in Psychology.
I started my career in my late teens, as an intern for Atlantic Records and college rep for WEA.
While getting my Music Business degree (yes, that’s a real thing) at Drexel University, I worked with fellow classmates to create the still-active MAD Dragon Records.
After graduation, I went on to manage the national street team & Mid-West retail for EMI subsidiary, Astralwerks, and founded IXiiV Records, LLC (later changed to IXiiV Artist Consulting) with my college roommate.
Now, with The Rock/Star Advocate®, I’m able to live out my dream of helping musicians and their teams turn their passions into careers. I make sure they chase their dreams with as few nightmares as possible.
Signing online to see messages like this one are my oxygen:
I’m also a sucker for puns, anytime Will Ferrell screams anything, Godivia™ hot chocolate, my 2 beautifully talented nieces, and fall weather. Lastly, because I’m feeling super vulnerable, my best friend is Anna Kendrick. Nobody knows that. Not even Anna. Give it time.
I started in the music industry almost 15 years ago. Working 4 jobs during my junior year at Drexel, I decided to double my class load and graduate early to get a head-start on the competition.
I left school with a job at Astralwerks. I has just turned 21 and I had my own office at a hip label in NYC (Sia, Pheonix, Fat Boy Slim, Fat Joe). I was younger than most of the interns I was in charge of hiring and yet I never felt accomplished.
Most days I felt as if I was barely staying above water.
I eventually left to pursue a career as a paralegal, hoping I’d slow down once I left that environment. All I ended up doing was filling up my free time with more projects, starting my first business with my college roommate.
We struggled for years, never quite getting our business from “hobby” to full-fledged start up. We invested money in projects that went nowhere, we failed to debut new content in fear it wasn’t perfect, and we never felt like we had the right tools to grow our business.
After making a ton of mistakes (your 20s are PERFECT for that), going back to school for my Masters, and hiring a business coach team who taught me the meaning of working smarter, not harder, I finally felt in control of my destiny.
Slowing down, getting a full night’s sleep, and setting clear/relevant goals have enabled me to achieve more in 2 years than I did in the last 10.
I know what I can offer others & I’m passionate in making sure I pass on what I’ve learned. After two years of speaking engagements, engaging interviews, and finishing my first book, my mission to spread the message of self-care in the music industry is finally picking up traction.
That being said, here are the type of people I work with:
And here’s what I bring to the table: