Artists want labels.
Labels want followers.
Followers have waaaaayyyy to much music to choose from…
So how does ANYTHING ever get done?!
How can you possibly move ahead when it feels like all the odds are stacked against you? How can you not keep going when you know it’s all you were ever meant to do?
There’s a vast ocean of knowledge out there & a lot expected of the DIY music-preneur. With only a few hours in every day how do you make time for it all?
You need a team. But a team requires money, structure, organization… it starts to feel like an endless losing battle.
I’m a music-lovin, spreadsheet-makin, sweats-wearin former paralegal with a Master’s in Psychology.
I started my career in my late teens, as an intern for Atlantic Records and college rep for WEA.
While getting my Music Business degree (yes, that’s a real thing) at Drexel University, I worked with fellow classmates to create the still-active MAD Dragon Records.
After graduation, I went on to manage the national street team & Mid-West retail for EMI subsidiary, Astralwerks, and founded IXiiV Records, LLC (later changed to IXiiV Artist Consulting) with my college roommate.
Now, with The Rock/Star Advocate®, I’m able to live out my dream of helping musicians and their teams turn their passions into careers. I make sure they chase their dreams with as few nightmares as possible.
Signing online to see messages like this one are my oxygen:
I’m also a sucker for puns, anytime Will Ferrell screams anything, Godivia™ hot chocolate, my 2 beautifully talented nieces, and fall weather. Lastly, because I’m feeling super vulnerable, my best friend is Anna Kendrick. Nobody knows that. Not even Anna. Give it time.
I started in the music industry almost 15 years ago. Working 4 jobs during my junior year at Drexel, I decided to double my class load and graduate early to get a head-start on the competition.
You can read more about that journey in my post about that time I quit the same job 5 times. Yes. 5 times.
Slowing down, getting a full night’s sleep, and setting clear/relevant goals have enabled me to achieve more in 3 years than I did in the last 10.
I’m passionate in making sure I pass on what I’ve learned. After two years of speaking engagements, engaging interviews, and finishing my first book, my mission to spread the message of self-care in the music industry is finally catching on with people who know deep down there’s got to be an easier way to do things.