#63 | Quit Making Music For Everyone | The Rock/Star Advocate

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#63 | Quit Making Music for Everyone

Just Stop It Already!

All too often I hear, “My music is for everyone.” However, riches are in the niches, as they say and I’m going to explain why.

Unless you’re air, clean water, or shelter, you’re not for everyone. Not everyone likes coffee, not everyone likes Game of Thrones and not even everyone likes Beyonce. That’s just how the world works.

Key Highlights

  • My least favorite nails-on-chalkboard moment
  • Why you’re not for everyone
  • Why musicians resist niching down
  • Why you need to niche down even if you want to ignore my advice
  • What I learned about “Riches are in the Niches”
  • How I niched down
  • How you, as a musician, can niche down


  • Theme music brought to you by DC-based Indie/Pop band Sub-Radio
  • More podcast episodes can be found here
  • You can download a copy of the episode’s transcript here
  • Watch Derek Sivers’ TedTalk on starting a movement here
  • Need help pivoting? Listen to Episode 62 here
  • Join us in Rock/Star Slackers™

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